Optimize your Website Title
August 13th, 2008 Filed Under "How to", Website Stuff
Optimizing your Website Title
After you have determined what your keywords are, or what keyword phrase you choose to use, it is now time to optimize your webpage.
The number one thing to do, is to optimize your page by selecting a page title that will include your main keyword or keyword phrase….using as few unnecessary words that are not keywords as possible. For example if your key word is Acne Treatment Stories, you would want to title your page Acne Treatment Stories, instead of All about Acne Treatment Stories. The Less words you use… the more value used for your actual keyword or key phrase.
Never title your page: Welcome to my website , or something generic. This is a waste of space and could be used to incorporate your keywords. Remember, the googlebot is looking for you and will not be able to find you if you have generic words in your title page. How many people do you actually think will key “Welcome to my website” in the search engine??? Not, very many!!!! So, never use anything in your title page that will not show up in the search engines.
You could even combine your titles, omitting any repeated non keywords. For example: Acne Treatment Stories/Acne Treatment Pictures. Adding the keyword pictures gives you an additional keyword in your title without adding any unnecessary words.
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Website Design Purpose
August 13th, 2008 Filed Under "How to", Free resources, Website Stuff
Website Design Purpose
I think that the most important thing you should ask your self when getting ready to pursue the task of Designing your website, is the purpose of your website.
What is your purpose behind your website????
Are you building a website to sell a product???? If so, then you purpose may be different then someone building a website for Google Adsense. If you are building a website for a product, then you may want first take into consideration the keywords you will be using in order to get people to your site to sell that product. You may need nice pretty graphics to sell your product.
Are you building a website based on Google Adsense? If so, then you may need to design your website based on the keywords that you have chosen for that particular website, as well as placement of those keywords. Those are the major concerns around building and designing a website for google ad sense. You may not need to be overly concerned with pretty graphics, unless you must have them, then you would want to tag them with your keywords.
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EARN BIG MONEY IN A BUSINESS ANYONE CAN OPERATE
May 20th, 2008 Filed Under "How to"
Here is business anyone can operate, making excellent profits. This is NOT a little-known business and is one you are probably already aware exists. The business I am writing about is NAME LISTS.
One New York firm boasts profits of over $100,000 a year selling names to direct mail houses. YOU CAN DO IT TOO. I don’t guarantee you will make $100,000 a year selling names, but you can easily make $100 each and every week if you follow these simple instructions.
1) Run the following advertisement over your name:
RECEIVE HUNDREDS OF BIG MAILS FREE. GET LISTED FOR 10¢. (YOUR NAME AND ADDRESS).
When names begin coming in, type them on name and address labels which you can get at a stationery store.
2) Sell your lists for about $4.00 per 100 names and $30 per thousand (many charge $40 per thousand).
3) Make a list of the major mail order houses which advertise in the Mechanics and Womens magazines and send a printed post card to each of them explaining your offer to sell mailorder names to them typed on gummed labels.
4) The original remittance of 10¢ you received from the individuals who requested to be listed with you will pay for your acknowledgments to them (and you can enclose your other offers to these people for more profits). in the Mechanics and Womens magazines and send a printed post card to eac€
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HOW TO USE CUSTOMER RESPONSE CARD
May 11th, 2008 Filed Under "How to", Free resources, Ideas, Resources, Tips
We all do it. If we get good service or order a product we like _ we order
from the company again. However, if there is something we don’t like or are
dissatisfied with the service in any way, shape or form, we never bring it
to the attention of the company. We simply don’t use their services again
and think that solves the problem.
Let me share with you something that happened here locally to me. A new
pizza shop moved into the neighborhood and I decided to try them out. When
I placed my order I informed them that they had been highly recommended and
this was my first order. When I picked up the pizza and brought it home it
was HORRIBLE! I couldn’t believe I actually paid $14 for the thing. It wasn’t
even worth $2 in my opinion.
Naturally, I had made up my mind never to order from this particular pizza
shop again _ but a few days later the owner called me to ask my opinion on
what I thought of the pizza. (He had got my phone number off the check I paid
my order with.)
Feeling a little embarrassed and reluctant to tell him how horrible it was,
I said, “It was okay but not something I would order again.” The owner became
very interested and asked me to give him more specifics. I explained that the
sauce was too tangy and there was not enough cheese or pepperoni on the pizza
_ even though I ordered double of both items. He asked me to give his pizza
one more try, but this time it would be free of charge. I accepted.
And guess what? The quality was greatly improved and I am now a steady
customer. You can use the same situation for your mail order business.
Only you can’t afford to call everyone that orders from you. That is where
the “Customer Response Card” is vital to your growing business. You hardly
ever see them in mail order because people don’t think they really work.
That’s because they have never put them to use. That’s where you can be
different and innovative _ and profitable _ all at the same time.
“Customer Response Cards” can easily be typeset by any competent
typesetter. They should ask such questions of the customer, as:
How do you rate our service? Was the quality of our product or
service excellent, good, fair or poor? What would you suggest for
us to do in order to improve our services? Would you order from us
again? Any additional comments?
Lines should be left for the customers’ name, address and telephone number.
In addition, the “Customer Response Card” should be pre-addressed with your
address and preferably pre-stamped for their convenience.
If you decide to use “Customer Response Cards” they will serve a very
important function in your daily business. First of all, when customers
receive them they will know you are concerned about them and their order.
They will feel important that you have asked for their opinion and will feel
free to make helpful suggestions, complain or brag about your company.
However, you must keep in mind that a complaint is NOT a reflection on you
personally. A complaint should be an indication that there is some unfinished
business to take care of. Almost 90% of the time, if you listen and try to
understand a customer complaint _ the customer is more than satisfied.
Then, if you offer to make up for the difference or offer them free services
or a money-saving coupon on their next order, they will be much more than
satisfied. Not only have you kept a customer but built a trust with them at
the same time.
Solve complaints from “Customer Response Cards” as quickly as possible.
Customers may make a complaint on a postcard more readily than calling you
or writing you a letter. This helps draw your attention to problems before
they get out of hand _ problems you might not even know existed!
And never forget to thank your customers for providing you with their
opinion. You could send them back a discount coupon to use on items you sell
on their next order or simply send them a “Thank You” card. Remember that a
customer’s opinion is worth its weight in gold. There are professional m
arketing firms that are paid $1,000’s of dollars per year by companies to
find out what people really think of their products. A “Customer Response
Card” is a very low-cost way of determining trends and interests that your
customer market has. If you keep on top of things, you will never have to
hire these high-paid professionals. You’ll know more than they do!
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HOW TO SECURE A MERCHANT ACCOUNT TO ACCEPT VISA & MASTERCARD
April 25th, 2008 Filed Under "How to", Business Credit, Business Options, Free resources, Resources
You can seriously increase your orders by accepting credit cards as payment.
It’s easy and convenient for the customer, and that makes it more likely for
them to order. The only problem is that it’s hard for a business,
especially a small mail order business, to gain the ability to accept credit
cards.
Banks are very reluctant to authorize credit card acceptance, mainly
because they have been burned too many times by fraudulent businesses. So,
many businesses go on, accepting only checks or money orders for payment,
and miss out on the added sales they would get through credit cards. There
is a way, though, for businesses that can’t get bank authorization to accept
credit cards.
The easiest way to get a merchant account is to work with an Independent
Sales Organization (ISO), which acts as a middleman between small businesses
and banks. They will charge an additional fee for each transaction, so you
will be paying a bit more than the standard percentage charged for credit
card transactions. There will also be an application fee. Here are the
typical charges to expect, as of this writing.
Application fees: Usually, these range from $95 to $400 and may or may not
be refundable.
Point of sale terminal purchase or lease: The terminal you
use to process the charge and check for fraudulent numbers is usually
available from a bank for around $300. You will only be able to get this
price, though, if a bank authorizes you. If working through an ISO, prices
will range from $400 to even as high as $1500! You can usually lease the
terminal, though, at an average of $45/month. The best thing to do, though,
is to find an ISO that will provide computer software that can be used in
place of a terminal. This will usually cost only around $150.
Concerning service fees: Banks charge between 2% and 5% for processing a
credit card purchase. ISO’s charge higher, usually 3% to 7%. They also
usually charge a per transaction fee of 20 to 25 cents, and a monthly
statement fee of $5 to $10.
Why all these fees? ISO’s only want to work with legitimate businesses
and ones that will stay with them for a long period of time. If a business
can afford these fees, they are considered less of a risk. Thus, the
important thing to do is to shop around for an ISO. Get as much
information as you can about each ISO you are considering, and READ it
thoroughly. Look for hidden charges and unreasonable requirements.
Here is a list of some of the ISO’s you may want to consider. This is
not an endorsement of any or all of them, these are just the most prominent
ones.
Bancard, Inc., 1233 Sherman Drive, Longmont, CO 80501 (800) 666-7575
Data Capture Systems, 231 Quincy St., Rapid City SD 57701 (605) 341-6461
Electronic Bankcard Systems, 2554 Lincoln Blvd., Suite 1088, Marina Del Rey,
CA 90291 (213) 827-5772
Gold Coast Bankcard Center, Ft. Lauderdale, FL (305) 492-0303
Harbridge Merchant Services, 681 Andersen Dr., 4th Flr., Bldg. 6, Pittsburgh,
PA 15220 (412) 937-1272
Teleflora Creditline, 12233 West Olympic Blvd., Los Angeles, CA 90064
(800) 325-4849
US Merchant Services, 775 Park Avenue, Huntington, NY 11743 (516) 427-9700
A final word: All of these services will require you to fill out an
application. Be 100% truthful with everything on the application and
don’t let the representative talk you into putting anything false down.
The reason is, if the banks affiliated with the ISO you use were to find
out that any information on your application is false, you would probably
be immediately cancelled and your business name and address would go on a
“black list.”
This would prevent you from being able to accept credit cards
for an indefinite period of time. Don’t let this happen to you. Most of
the ISO’s out there are legitimate, but there are a few that may put down
spurious information, rather than lose the fees they’d receive. Be sure to
look everything over twice. If you do, you’ll probably find an ISO that
will work with you to expand your business through the acceptance of credit
cards.
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THE FREE CREDIT CARD TRAP
April 22nd, 2008 Filed Under "How to", Business Credit, Free resources, Resources
Credit Cards
They arrive in your mail - a conspicuous looking mail piece from some
“official looking” bank claiming that you have been Pre-Approved for a
Mastercard or VISA credit card.
Of course, you don’t have to have any credit. You can even have bad credit
or have just filed bankruptcy or even be rated as a “slow payer.” It doesn’t
matter because these companies want to give you a second chance!
These companies want to make it easy for you to obtain a credit card because
they only want your money!
How the thing works is that you must send $35 to receive an application that
provides you with a name and address listing of banks willing to give you a
VISA and/or Mastercard without any credit approval. That’s a stiff price to
pay for a sheet of paper, don’t you think? The instructions that come with
the application will let you know how the scheme works. You must open up a
bank account with the bank once that bank approves you. Big deal! They make
it appear that you have won some contest or something and people will feel
“good inside” that someone has approved them.
But that’s not all. The minimum amount you must deposit is $200 but you can
deposit as much as you want. In return, you get a Mastercard or VISA credit
card with a credit limit up to the amount you deposit. Wow! What a great
honor! This is no break! Think about it. If a stranger gave you $200 to hold
for him until Friday wouldn’t you feel safe in granting them a $200 loan?
I mean _ it’s their own money you’ve got. If they default, you’ve got the
full amount to pay off the loan. It takes a twisted mind to take $200 from
you, grant you $200 credit with your own money plus charge you astronomical
interest rates just to take the money from your hand and give it back to you.
That’s insane!
Of course _ to combat this insanity, the great and wonderful banks claim to
help fix your credit report. They say that if you maintain payments in a
correct fashion, this information will be reported to the credit bureau.
Yea, right! When Shell calls the credit bureau to check your credit for a
gas credit card, your report shows 47 defaulted loans and a bankruptcy.
However, there is one company that you make payments to on-time. Big deal.
Don’t you think the rest of your bad credit will still be the deciding factor
in Shell’s final decision. You bet you bottom dollar!
Look at this: the bank makes money from the interest of your deposit.
The bank also makes money by charging you 18% to 22% interest for the right
to use their Mastercard or VISA. Plus the bank is guaranteed their money
because if you don’t pay on time, they take the money out of the bank account
you opened with them along with any interest you have accumulated.
Why would anyone with $200 to deposit want a credit card with a $200 limit?
If you have $200 and want to buy an item for $200 _ go out and purchase it.
That way, you’ll own it lock, stock and barrel. No interest, no payments, no
hassle! Plus, you won’t owe your soul to the company store _ sort-of-speak.
Credit is a wonderful thing if you use it intelligently. I know people who
charge $100 at the beginning of the month and use that $100 to make $300.
It’s free money for 30 days. Then, when the bill comes, they immediately pay
the entire balance and come out smelling like a rose with $200 to the good.
Credit is also needed in certain circumstances for establishing clout. You
can’t call in a telephone order unless you can charge the purchase to your
credit card. This delays you getting items you want now.
In fact _ some companies will try and make you feel “low class” if you don’t
own a credit card. I am proud to say that I DON’T OWN one. When I’m in a
store and they say “Would you like to put this on your charge?” I promptly
say, “No, I pay for everything I buy!” They immediately shut up. And if they
would snap back with a rude answer, I’d leave the stuff sitting on the
counter, walk out of the store and get what I needed somewhere else. You
don’t have to take abuse just because you don’t choose to line the pockets
of the rich credit card companies! It’s insane!
If you’ve ever had a credit card and charged $200, you know you end up paying
back $400 or more (unless you pay the balance within 30 days.) Stop allowing
these so called banks to rip you off.
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IMPROVING YOUR CREDIT
April 14th, 2008 Filed Under "How to", Business Credit, Free resources
IMPROVING YOUR CREDIT BY PAYING BILLS LATER, RATHER THAN SOONER!
Every business will get to the point where suppliers will offer terms on
bills, rather than requiring payment up front or on delivery. Their bills
will probably be marked “2/10, net 30.” This means you get a 2% discount if
you pay within 10 days, and the bill is due within 30 days.
Many business owners will jump at the opportunity to save the 2% by paying early, and
rightfully so. However, believe it or not, they can help their credit
rating by paying at the end of 30 days.
How is this so? It’s all a matter of your business’ CREDIT HISTORY. All
of the companies who offer you terms will be reporting your history to
various credit bureaus. These bureaus are who gets consulted by banks when
they decide whether or not to give you a loan.
By always taking advantage of the 2% discount, a business establishes a
paying pattern. Thus, if you’ve been paying a company’s bills in 5 days
for the past year, this is what they will expect from forthcoming bills.
Now, say one month has a tighter cash flow than normal, and you must take
20 days to pay that bill. This sends up a red flag for the billing company.
You normally pay in 5 days, why are you now paying in 20? Even though you paid the bill well within the deadline, you have given a sign that you had a cash flow problem. This uneven paying pattern can show up on your credit rating. Even though all your bills are paid on time, an uneven paying pattern can jeopardize your future chances for more and larger credit limits.
Now, if you always pay your bills on the 25th day of the due period, even
when you can pay them early, that cash poor month won’t look any different
to the billing company. Most companies would rather grant terms to a
company that always pays on the 25th day, than one that sometimes pays
early, sometimes pays later, as this reflects an image of disorganization
and uneven cash flow.
Also, always paying toward the end of the due period will aid your cash
flow. If you pay your bills consistently, at the same time every month, you
will not be surprised by a sudden cash shortage. For example, say you
decide to pay a bill early one month. Then, the next week, your main
supplier calls to tell you about a closeout deal he has that would double
your profits.
Only problem is he can’t offer terms, it has to be cash.
Because you paid that bill early, you can’t take advantage of the special
deal. If you would have waited to pay it, your cash flow would have allowed
the purchase, and the resulting higher profit margin would have yielded the
cash to pay the bill.
So, you see, paying bills later, and not taking advantage of any early
payment discounts, CAN work to your advantage. You need to consider your
future plans and decide if saving 2% now is really worth it.
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Business Building Entrepreneur
March 26th, 2008 Filed Under "How to", Business Credit, Business Options, Earn Online, Free resources, Ideas, Resources
Watch this latest videos on YouTube.com Entrepreneur
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WHAT MAKES AN ENTREPRENEUR TICK?
March 26th, 2008 Filed Under "How to", Business Options, Earn Online, Free resources, Ideas, Resources
Entrepreneur work at home
It is only natural that when you start a business, you are doing something
different than most people. Entrepreneurial people think differently!!!!
People will look at you like you’re crazy and you will stand out like a sore thumb _ but human nature will cause people to naturally ridicule what you are doing. Entrepreneurial people just think differently!!!!
People will tell you all types of things like:
“You’re not business material.” “You can’t make a living working for
yourself.” “You’ll fail because nobody can ever make any money that way.”
Entrepreneurship is not just about having a lot of ideas or business sense.
It is also about having a lot of guts. It takes guts to be an entrepreneur. You have to build self-confidence in yourself. You have to only be concerned with pleasing yourself and your Creator (God) _ not mankind. Then, when (and
if) you should fail with this particular venture, you’ll just dust yourself
off and start again. It doesn’t matter if people “think” you’re nuts!
They aren’t paying your rent and running your life. Don’t be concerned with
what people “think” you should be. Just please yourself and do what you feel
is right. People are too busy competing with society and “keeping up with the
Jones’s” that they do things they are not comfortable with just to appease
them and look “normal” (whatever that is.)
And if you have to _ start out small in building your self-confidence. I
used to be so self-conscious that I would never eat at a restaurant alone
because I thought people would believe I was lonely and had no friends.
Unbelievable, but true. But, everyday I worked on walking into a restaurant,
taking a magazine to read and eating alone. I would glance around, and to my
amazement, no one ever looked at me. No one cared that I was eating alone.
Then _ it dawned on me; “Who cares what these people think? I’ll never see
them again.” Besides, there were a lot of other people eating alone also and
I could absorb myself in the magazine I had took to read. Now, I can eat in
restaurants and not give any thought to the people around me.
But back to business _ when most people do fail in business they try to
“save face” by telling everyone they are “just in a slump” and everything
will be back to normal soon. Besides, they don’t want people to say: “I told
you so” and destroy any pride they are still hanging onto. Unfortunately,
this only delays the problem and creates even more false hope for the people
in your life as well as yourself.
The best thing to do for anybody in this catastrophe is to swallow their
pride and admit they screwed up. Just face it head on! Admit that you were
so proud of your accomplishments that your mind became diluted with “visions
of sugar plums and fantasyland.”
If your small business is beyond repair, go out and find a job and begin
working on your next small business in the near future. Keep your family fed
and your financial obligations met but look forward to the day when you WILL
succeed with your new business venture.
And why should you try again? Simply because you won’t make the same mistakes
you made this time. If you built something successful before (but failed),
you are certain to build the next business stronger and wiser. Even if you
fail the second time, it won’t be because of mistakes you made the first
time. You’ll learn more and more _ and eventually be successful. It’s
inevitable!
Remember: Don’t be defeated by the views of others. Entrepreneur just think differently.
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HOW “INFO-LOADING” CAN INCREASE YOUR AD’S
March 22nd, 2008 Filed Under "How to", Earn Online, Free resources, Ideas, Resources, Tips
Direct Response Ads
There are many schools of thought on how to write a successful
direct-response ad, letter or brochure. Some say you need to be subtle,
some say be harsh, some say be round-about, some say be direct. There is
one technique, though, that is coming to the forefront as one of the most
successful to employ.
Info-Loading is the style of overloading an advertsement with information
about your product or service. The theory is, you give the customer more
information than they’d ever want on your product/service, and they’ll feel
more confident about you and what you offer. Also, the customer that
actually reads through it all is the one who’s interested enough to buy
what you offer. The good news is, it works!
Here’s how to do it. Say you’re planning a quarter-page display ad in a
magazine. Instead of leaving a lot of white space, so it looks open, and
instead of putting pictures in to catch the eye, fill the whole space with
text! Load it with as much information as you can fit in, without making
it unreadable. To prevent it from looking like a grey blur when the reader’s
eyes scan through the page, put a bold, black box around the ad, a bold
headline, and emphasize important words and phrases with bold print.
You can do the same thing with a mailing. Put together a four-page sales
letter loaded with copy, then add a brochure/flyer that re-emphasizes the
important points in even greater detail.
A few cautions with this technique. First, make sure you actually have
something to say! We are so conditioned to being economical with our
words in advertising that it’ll be hard to info-load without feeling
repetitious. Instead of rambling on about features, tell customers every
single benefit they’ll get from your product/service. BENEFIT is the
important word.
Give Info-Loading a try. Depending on your audience and what you’re
trying to sell, you may find that info-loading can load more sales into
your bank account!
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