Keyword Content is King
August 15th, 2008 Filed Under Free resources, Website Stuff
Keyword Content is King
The internet is demanding more from it’s webmasters, and google is also demanding much more valuable information and results for it’s search engine users. As the internet grows and the amount of information continues to consume the world wide web, most visitor conscious search engines are beginning to be more consumed with the information they provide to there users.
Have you ever wondered, when conducting a search….where these result come from and just how trustworthy they are???? I am sure most of us have thought about it for a moment, but have never really put any true amount of time into the process of understanding how these results come about. Most of us in the internet business world have heard the term “content is king” over and over again. But, what exactly does it mean???
Content is King
Consider for a moment that the content placed on a website actually determine the websites value. Consider for a moment that it was up to a computer to determine via some mathematical equation the determining factor of the value of the content on a site.
In simplicity, lets ask a child to determine what part of this sentence would give them the most information about the sentence. “ The cat is brown and fat.” Let’s now remove each word and see which of the words would give us more of a key about what this sentence could actually be about. After asking at least 20 kids, most of the kids chose the word “cat” as the key word. Hint: keyword
Keyword Content is King
The keyword in a sentence is the valuable content that the search engine (spiders, computers) are looking for. Your job as a webmaster of a successful website is to find your keyword, and write content that will be valuable to your visitors. In the process you must remember that those (spiders, computers) are looking for your keyword, in order to determine it’s value.
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Website Design Purpose
August 13th, 2008 Filed Under "How to", Free resources, Website Stuff
Website Design Purpose
I think that the most important thing you should ask your self when getting ready to pursue the task of Designing your website, is the purpose of your website.
What is your purpose behind your website????
Are you building a website to sell a product???? If so, then you purpose may be different then someone building a website for Google Adsense. If you are building a website for a product, then you may want first take into consideration the keywords you will be using in order to get people to your site to sell that product. You may need nice pretty graphics to sell your product.
Are you building a website based on Google Adsense? If so, then you may need to design your website based on the keywords that you have chosen for that particular website, as well as placement of those keywords. Those are the major concerns around building and designing a website for google ad sense. You may not need to be overly concerned with pretty graphics, unless you must have them, then you would want to tag them with your keywords.
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Free directories to submit your website
August 12th, 2008 Filed Under Free resources, Link Building
You can list your website in this free list of search engines.
Did you know that listing your website, blog or forum is a way of getting your website linked to top page ranking.
Did you know that the more links you have going to your website, the higher your Page Ranking becomes????
Did you know that if every day you list your site on at least 3 to 4 free directory sites, that by the end of the month you will have 100 or more directories linking to your site???
Take 30 minutes each day and submit your site to at least 3 to 4 directories per day, and after 30 days you will see tremendous results in your page ranking.
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Keywords make the difference
June 18th, 2008 Filed Under Earn Online, Free resources, Resources
Recently I decided to key in the keywords Wireless Residual Income.
Why????
Only because Wireless Residual Income is the program that I am currently marketing.
When I keyed in Wireless Residual Income in the google seach engine I found that I was listed in the number #3 spot where I had posted a post on Digital Point Forums, asking for more information on this new wireless residual program that is expected to open on July 18th.
Learning this information I realized just how important little post that you make using the appropiate keywords are. All because of this little post on Digital Points Forum, I began to have several hundred readers, reading my post just from the keywords WIRELESS RESIDUAL INCOME.
If you are interested in finding out more about wireless residual income, please do not sign under me, but you may sign under one of those that I have recruited at the following addresses.
http://www.mywirelessnews.com/sandita48
http://ourdreambiz.mywirelessnews.com
http://www.mywirelessnews.com/coollinks
Then visit our forum and get your FREE Banner so that we can build you a downline.
http://workathome.madmooseforum.com
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HOW TO USE CUSTOMER RESPONSE CARD
May 11th, 2008 Filed Under "How to", Free resources, Ideas, Resources, Tips
We all do it. If we get good service or order a product we like _ we order
from the company again. However, if there is something we don’t like or are
dissatisfied with the service in any way, shape or form, we never bring it
to the attention of the company. We simply don’t use their services again
and think that solves the problem.
Let me share with you something that happened here locally to me. A new
pizza shop moved into the neighborhood and I decided to try them out. When
I placed my order I informed them that they had been highly recommended and
this was my first order. When I picked up the pizza and brought it home it
was HORRIBLE! I couldn’t believe I actually paid $14 for the thing. It wasn’t
even worth $2 in my opinion.
Naturally, I had made up my mind never to order from this particular pizza
shop again _ but a few days later the owner called me to ask my opinion on
what I thought of the pizza. (He had got my phone number off the check I paid
my order with.)
Feeling a little embarrassed and reluctant to tell him how horrible it was,
I said, “It was okay but not something I would order again.” The owner became
very interested and asked me to give him more specifics. I explained that the
sauce was too tangy and there was not enough cheese or pepperoni on the pizza
_ even though I ordered double of both items. He asked me to give his pizza
one more try, but this time it would be free of charge. I accepted.
And guess what? The quality was greatly improved and I am now a steady
customer. You can use the same situation for your mail order business.
Only you can’t afford to call everyone that orders from you. That is where
the “Customer Response Card” is vital to your growing business. You hardly
ever see them in mail order because people don’t think they really work.
That’s because they have never put them to use. That’s where you can be
different and innovative _ and profitable _ all at the same time.
“Customer Response Cards” can easily be typeset by any competent
typesetter. They should ask such questions of the customer, as:
How do you rate our service? Was the quality of our product or
service excellent, good, fair or poor? What would you suggest for
us to do in order to improve our services? Would you order from us
again? Any additional comments?
Lines should be left for the customers’ name, address and telephone number.
In addition, the “Customer Response Card” should be pre-addressed with your
address and preferably pre-stamped for their convenience.
If you decide to use “Customer Response Cards” they will serve a very
important function in your daily business. First of all, when customers
receive them they will know you are concerned about them and their order.
They will feel important that you have asked for their opinion and will feel
free to make helpful suggestions, complain or brag about your company.
However, you must keep in mind that a complaint is NOT a reflection on you
personally. A complaint should be an indication that there is some unfinished
business to take care of. Almost 90% of the time, if you listen and try to
understand a customer complaint _ the customer is more than satisfied.
Then, if you offer to make up for the difference or offer them free services
or a money-saving coupon on their next order, they will be much more than
satisfied. Not only have you kept a customer but built a trust with them at
the same time.
Solve complaints from “Customer Response Cards” as quickly as possible.
Customers may make a complaint on a postcard more readily than calling you
or writing you a letter. This helps draw your attention to problems before
they get out of hand _ problems you might not even know existed!
And never forget to thank your customers for providing you with their
opinion. You could send them back a discount coupon to use on items you sell
on their next order or simply send them a “Thank You” card. Remember that a
customer’s opinion is worth its weight in gold. There are professional m
arketing firms that are paid $1,000’s of dollars per year by companies to
find out what people really think of their products. A “Customer Response
Card” is a very low-cost way of determining trends and interests that your
customer market has. If you keep on top of things, you will never have to
hire these high-paid professionals. You’ll know more than they do!
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WHAT YOUR SOCIAL SECURITY NUMBER TELLS ABOUT YOU
April 25th, 2008 Filed Under Free resources, Resources
Your social security number is a unique identification. You are the only
person who has that number. But did you ever wonder what the numbers in
your social security number mean? This report will tell you exactly what
those numbers tell about you, and how to effectively use social security
numbers as a means of identifying your customers.
Your social security number is made up of 3 parts called the AREA (XXX),
GROUP (XX), and SERIAL(XXXX). I’ll explain these parts separately. First,
the AREA (XXX) has one of two meanings, depending on when you got your
number. If you received your social security card before 1972, the area
number shows what state you APPLIED for your card in. If you received your
social security card after 1972, the area number shows the state you RESIDED
in at the time you applied. Here is a list of the number combinations and
their corresponding states.
000 NONE 387-399 WI 528-529 UT
001-003 NH 400-407 KY 530-NV
004-007 ME 408-415 TN 531-539 WA
008-009 VT 416-424 AL 540-544 OR
010-034 MA 425-428 MS 545-573 CA
035-039 RI 429-432 AR 574-AK
040-049 CT 433-439 LA 575-576 HI
050-134 NY 440-448 OK 577-579 DC
135-158 NJ 449-467 TX
580 VI (Virgin Islands) 159-211 PA
468-477 MN 581-584 PR (Puerto Rico)
212-220 MD 478-485 IA 585-NM
221-222 DE 486-500 MO
586PI (Pacific Islands - Guam)
223-231VA 501-502 ND
232-236 WV 503-504 SD
237-246 NC 505-508 NE 587-588 MS
247-251 SC 509-515 KS 589-595 FL
252-260 GA 516-517 MT
596-599 PR (Puerto Rico)
261-267 FL 518-519 ID 600-601 AZ
268-302 OH 520 WY 602-626 CA
303-317 IN 521-524 CO
318-361 IL 525NM
900-999 Were used when state aid to the aged, blind, and disable was
converted to federal programs administered by the Social Security
Association, not valid social security numbers
You will see that some states have more than one group of numbers. This is
because their original group of numbers became exhausted.
The GROUP (XX) has no meaning other than to determine whether or not a
number has been assigned. This is important to know, if you want to use
social security numbers as identification for your customers. Here’s how
you should use this information.
Every month, the Social Security Association publishes a list of the highest
group assigned for each AREA. The order of assignment is odd numbers under
10, even numbers over 9, even numbers under 9 (except for 00, which is not
used), and odd numbers over 10. So, for example, if the highest GROUP
assigned for AREA 999 is 72, then a customer who gives you the social
security number 999-04-1234 is a fraud, because even GROUPS under 9 have
not yet been assigned.
The SERIAL (XXXX) portion has no meaning and is not assigned in strict
numerical order. 0000 is never used. If you know what to look for, social
security numbers are an important tool for screening customers.
the Social Security Association publishes a list of the highest
group assigned for each
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HOW TO SECURE A MERCHANT ACCOUNT TO ACCEPT VISA & MASTERCARD
April 25th, 2008 Filed Under "How to", Business Credit, Business Options, Free resources, Resources
You can seriously increase your orders by accepting credit cards as payment.
It’s easy and convenient for the customer, and that makes it more likely for
them to order. The only problem is that it’s hard for a business,
especially a small mail order business, to gain the ability to accept credit
cards.
Banks are very reluctant to authorize credit card acceptance, mainly
because they have been burned too many times by fraudulent businesses. So,
many businesses go on, accepting only checks or money orders for payment,
and miss out on the added sales they would get through credit cards. There
is a way, though, for businesses that can’t get bank authorization to accept
credit cards.
The easiest way to get a merchant account is to work with an Independent
Sales Organization (ISO), which acts as a middleman between small businesses
and banks. They will charge an additional fee for each transaction, so you
will be paying a bit more than the standard percentage charged for credit
card transactions. There will also be an application fee. Here are the
typical charges to expect, as of this writing.
Application fees: Usually, these range from $95 to $400 and may or may not
be refundable.
Point of sale terminal purchase or lease: The terminal you
use to process the charge and check for fraudulent numbers is usually
available from a bank for around $300. You will only be able to get this
price, though, if a bank authorizes you. If working through an ISO, prices
will range from $400 to even as high as $1500! You can usually lease the
terminal, though, at an average of $45/month. The best thing to do, though,
is to find an ISO that will provide computer software that can be used in
place of a terminal. This will usually cost only around $150.
Concerning service fees: Banks charge between 2% and 5% for processing a
credit card purchase. ISO’s charge higher, usually 3% to 7%. They also
usually charge a per transaction fee of 20 to 25 cents, and a monthly
statement fee of $5 to $10.
Why all these fees? ISO’s only want to work with legitimate businesses
and ones that will stay with them for a long period of time. If a business
can afford these fees, they are considered less of a risk. Thus, the
important thing to do is to shop around for an ISO. Get as much
information as you can about each ISO you are considering, and READ it
thoroughly. Look for hidden charges and unreasonable requirements.
Here is a list of some of the ISO’s you may want to consider. This is
not an endorsement of any or all of them, these are just the most prominent
ones.
Bancard, Inc., 1233 Sherman Drive, Longmont, CO 80501 (800) 666-7575
Data Capture Systems, 231 Quincy St., Rapid City SD 57701 (605) 341-6461
Electronic Bankcard Systems, 2554 Lincoln Blvd., Suite 1088, Marina Del Rey,
CA 90291 (213) 827-5772
Gold Coast Bankcard Center, Ft. Lauderdale, FL (305) 492-0303
Harbridge Merchant Services, 681 Andersen Dr., 4th Flr., Bldg. 6, Pittsburgh,
PA 15220 (412) 937-1272
Teleflora Creditline, 12233 West Olympic Blvd., Los Angeles, CA 90064
(800) 325-4849
US Merchant Services, 775 Park Avenue, Huntington, NY 11743 (516) 427-9700
A final word: All of these services will require you to fill out an
application. Be 100% truthful with everything on the application and
don’t let the representative talk you into putting anything false down.
The reason is, if the banks affiliated with the ISO you use were to find
out that any information on your application is false, you would probably
be immediately cancelled and your business name and address would go on a
“black list.”
This would prevent you from being able to accept credit cards
for an indefinite period of time. Don’t let this happen to you. Most of
the ISO’s out there are legitimate, but there are a few that may put down
spurious information, rather than lose the fees they’d receive. Be sure to
look everything over twice. If you do, you’ll probably find an ISO that
will work with you to expand your business through the acceptance of credit
cards.
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THE FREE CREDIT CARD TRAP
April 22nd, 2008 Filed Under "How to", Business Credit, Free resources, Resources
Credit Cards
They arrive in your mail - a conspicuous looking mail piece from some
“official looking” bank claiming that you have been Pre-Approved for a
Mastercard or VISA credit card.
Of course, you don’t have to have any credit. You can even have bad credit
or have just filed bankruptcy or even be rated as a “slow payer.” It doesn’t
matter because these companies want to give you a second chance!
These companies want to make it easy for you to obtain a credit card because
they only want your money!
How the thing works is that you must send $35 to receive an application that
provides you with a name and address listing of banks willing to give you a
VISA and/or Mastercard without any credit approval. That’s a stiff price to
pay for a sheet of paper, don’t you think? The instructions that come with
the application will let you know how the scheme works. You must open up a
bank account with the bank once that bank approves you. Big deal! They make
it appear that you have won some contest or something and people will feel
“good inside” that someone has approved them.
But that’s not all. The minimum amount you must deposit is $200 but you can
deposit as much as you want. In return, you get a Mastercard or VISA credit
card with a credit limit up to the amount you deposit. Wow! What a great
honor! This is no break! Think about it. If a stranger gave you $200 to hold
for him until Friday wouldn’t you feel safe in granting them a $200 loan?
I mean _ it’s their own money you’ve got. If they default, you’ve got the
full amount to pay off the loan. It takes a twisted mind to take $200 from
you, grant you $200 credit with your own money plus charge you astronomical
interest rates just to take the money from your hand and give it back to you.
That’s insane!
Of course _ to combat this insanity, the great and wonderful banks claim to
help fix your credit report. They say that if you maintain payments in a
correct fashion, this information will be reported to the credit bureau.
Yea, right! When Shell calls the credit bureau to check your credit for a
gas credit card, your report shows 47 defaulted loans and a bankruptcy.
However, there is one company that you make payments to on-time. Big deal.
Don’t you think the rest of your bad credit will still be the deciding factor
in Shell’s final decision. You bet you bottom dollar!
Look at this: the bank makes money from the interest of your deposit.
The bank also makes money by charging you 18% to 22% interest for the right
to use their Mastercard or VISA. Plus the bank is guaranteed their money
because if you don’t pay on time, they take the money out of the bank account
you opened with them along with any interest you have accumulated.
Why would anyone with $200 to deposit want a credit card with a $200 limit?
If you have $200 and want to buy an item for $200 _ go out and purchase it.
That way, you’ll own it lock, stock and barrel. No interest, no payments, no
hassle! Plus, you won’t owe your soul to the company store _ sort-of-speak.
Credit is a wonderful thing if you use it intelligently. I know people who
charge $100 at the beginning of the month and use that $100 to make $300.
It’s free money for 30 days. Then, when the bill comes, they immediately pay
the entire balance and come out smelling like a rose with $200 to the good.
Credit is also needed in certain circumstances for establishing clout. You
can’t call in a telephone order unless you can charge the purchase to your
credit card. This delays you getting items you want now.
In fact _ some companies will try and make you feel “low class” if you don’t
own a credit card. I am proud to say that I DON’T OWN one. When I’m in a
store and they say “Would you like to put this on your charge?” I promptly
say, “No, I pay for everything I buy!” They immediately shut up. And if they
would snap back with a rude answer, I’d leave the stuff sitting on the
counter, walk out of the store and get what I needed somewhere else. You
don’t have to take abuse just because you don’t choose to line the pockets
of the rich credit card companies! It’s insane!
If you’ve ever had a credit card and charged $200, you know you end up paying
back $400 or more (unless you pay the balance within 30 days.) Stop allowing
these so called banks to rip you off.
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IMPROVING YOUR CREDIT
April 14th, 2008 Filed Under "How to", Business Credit, Free resources
IMPROVING YOUR CREDIT BY PAYING BILLS LATER, RATHER THAN SOONER!
Every business will get to the point where suppliers will offer terms on
bills, rather than requiring payment up front or on delivery. Their bills
will probably be marked “2/10, net 30.” This means you get a 2% discount if
you pay within 10 days, and the bill is due within 30 days.
Many business owners will jump at the opportunity to save the 2% by paying early, and
rightfully so. However, believe it or not, they can help their credit
rating by paying at the end of 30 days.
How is this so? It’s all a matter of your business’ CREDIT HISTORY. All
of the companies who offer you terms will be reporting your history to
various credit bureaus. These bureaus are who gets consulted by banks when
they decide whether or not to give you a loan.
By always taking advantage of the 2% discount, a business establishes a
paying pattern. Thus, if you’ve been paying a company’s bills in 5 days
for the past year, this is what they will expect from forthcoming bills.
Now, say one month has a tighter cash flow than normal, and you must take
20 days to pay that bill. This sends up a red flag for the billing company.
You normally pay in 5 days, why are you now paying in 20? Even though you paid the bill well within the deadline, you have given a sign that you had a cash flow problem. This uneven paying pattern can show up on your credit rating. Even though all your bills are paid on time, an uneven paying pattern can jeopardize your future chances for more and larger credit limits.
Now, if you always pay your bills on the 25th day of the due period, even
when you can pay them early, that cash poor month won’t look any different
to the billing company. Most companies would rather grant terms to a
company that always pays on the 25th day, than one that sometimes pays
early, sometimes pays later, as this reflects an image of disorganization
and uneven cash flow.
Also, always paying toward the end of the due period will aid your cash
flow. If you pay your bills consistently, at the same time every month, you
will not be surprised by a sudden cash shortage. For example, say you
decide to pay a bill early one month. Then, the next week, your main
supplier calls to tell you about a closeout deal he has that would double
your profits.
Only problem is he can’t offer terms, it has to be cash.
Because you paid that bill early, you can’t take advantage of the special
deal. If you would have waited to pay it, your cash flow would have allowed
the purchase, and the resulting higher profit margin would have yielded the
cash to pay the bill.
So, you see, paying bills later, and not taking advantage of any early
payment discounts, CAN work to your advantage. You need to consider your
future plans and decide if saving 2% now is really worth it.
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WHY DO COMPANIES ASK FOR YOUR UPS ADDRESS?
April 14th, 2008 Filed Under Free resources, Resources, Tips
When we began providing printing services for our customers (in order to
provide full publishing services), little did we realize that so many people
would get so upset and negligent in providing us with a simple UPS address
to ship their order to them. Therefore, I hope this report helps.
UPS is short for United Parcel Service. They are a separate company from
the United Postal Service and for some reason or another _ cannot reach an
agreement to deliver mail to a post office box address. This makes it hard
for all of us in mail order, but there is a way around that: Provide a UPS
shipping address when you place a large order.
What is your UPS shipping address? Your STREET address or anything other
than a post office box. Everybody has a UPS shipping address. My mother
lives in a town of 300 people and all her mail goes to a post office box.
It’s required for every citizen in Dante, Virginia to have a post office
box and to use it as their address. However, her UPS shipping address is:
Third House on Rte 1420. Yes! Bizarre as it seems _ everyone has a
UPS shipping address. If you don’t know yours, simply call your local
United Parcel Service and find out what it is.
Why don’t mail order dealers just ship your printing or product orders by
Parcel Post or 3rd class through the post office? Several reasons _ and
good ones:
1. Most mail order dealers have a UPS account. This means the
UPS truck comes right to their door every day and picks up packages.
They don’t have to haul heavy packages in the car, drive to the
post office and stand in line to pay a clerk. Besides _ the cost is
only $5 per week for anybody to open up a UPS account and if you are
shipping packages several times per week _ the $5 cost is certainly
justified!
2. The customer saves a lot of money when a dealer ships their package
by UPS. Shipping 1,000 envelopes (13.7 lbs) would cost around $6.00
at the post office but only $2.60 by UPS.
3. The customer will get their order quicker. If a dealer mailed the same
package to you through the post office it could take from 2-3 WEEKS for
you to receive. UPS only takes 2-3 DAYS in most cases!
4. The customer’s order is automatically insured for up to $100 by UPS.
If the dealer mailed the same package through the post office, he or
she would have to pay an additional charge for insurance.
You should now be able to see “why” providing your printer or mail order
company with a UPS shipping address is as important to you as it is to them!
However, some people don’t want anything shipped directly to their home
because they might not be there or a family member might get the package
instead. UPS has a bad reputation for leaving packages inside a screen
door if no one is home _ opening up the opportunity for theft.
Therefore, you have 4 choices: (1) You can have the package delivered to
your employer’s address (or wherever you might be during the day); (2) to
a friend or neighbor’s address (who is home most of the time); (3) leave a
note on your door to NOT leave any UPS packages and pick them up yourself;
or, (4) pay an additional postage charge for the dealer to ship your order
to your post office box address.
The best rule of thumb for determining additional cost in sending to your
post office box address would be about 40% ADDED on to the total amount of
your order. Why 40%? Isn’t that too much for shipping charges? You must
remember: not only does the dealer (or printer) have to pay the additional
postage charges but they have to haul it to the post office themselves
during office hours, take time away from their daily business, stand in
line holding a heavy package and drive back home. For our printer, this
is a 18 mile round trip. (Not everybody visits the post office everyday,
even though they are in mail order.)
Just recently we received a rude comment from a customer who refused to
provide us with his UPS address and demanded we ship to his post office
box. He said: “I’m not in the UPS business and I’m not in the phone
business _ I’m in the mail order business!” (He didn’t want to place a
call to our office to talk to us about this so we didn’t have a chance to
educate him on how this situation is out of our control.)
However, the United Parcel Service IS part of the mail order business,
and calling people IS part of the mail order business too.
So the next time you place an order that you know will be sent back to
you in a box (like printing), take the time to make sure you provide the
company with your UPS shipping address OR send extra money!
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